Health Total - About Us

Ask an expert

Search:

Tips

Click Here...

Even as life in Mumbai gets more and more closeted and hectic, awareness about health is becoming widespread. The realization that efficiency and performance is directly dependent on good health is beginning to be felt by all. Good health presumes a healthy, regular diet, which is not always possible because of constraints of time.

Health Total, a corporate founded in 1997 by noted nutritionist Anjali Mukerjee and Saurabh Mukerjee, provides health programs that take care of a person's nutrition needs without infringing on his or her valuable time.

The total size of the market for health food products is pegged at Rs 2000 crores out of which health foods occupy 10% share. Health Total is targeting to bag 30% of the health foods share by the end of this year. Health Total has a distribution setup in Mumbai, Hyderabad, Secundrabad, Delhi and Pune and will shortly be targeting other metro cities with their range of health food products and health/weight loss programs. Among its important customers are Foodworlds, Akbarallys, Amarsons, Foodland, Apna Bazar, Lowprice etc.

Ms. Anjali Mukerjee is a qualified nutritionist who has been associated with over 20,000 clients. In her career span of 15 years she has been the nutritional advisor to the Femina Miss India contestants for the last four years. The health programs of Miss World Yukta Mookhey and Miss Universe Lara Dutta were designed and sponsored by Health Total.

Health Total has developed systems for weight loss and health based programs that are specially designed with reference to Indian diets and food habits. In its endeavor to reach out to as many people who are desirous of taking on a healthy lifestyle has also made its products available by mail wherein people who are unable to meet face-to-face can also benefit.

As a result of our fast paced lifestyle casual or junk food has crept into our daily diet, often without our noticing it. When the busy executive packs a power lunch or a meeting over dinner nutrition almost invariably takes a back seat. Casual foods ostensibly satisfy our hunger but their ingredients are harmful in the extreme.

Health Total also manufacturers a range of snacks that are nutritious and high in fiber content. Manufactured under the brand name of Anjali Mukerjee - Diet & Health Snacks these health foods fulfill the need for a nutritious health snack among Indian consumers. These products are available in over 2,500 retail stores in Mumbai and other metro cities in India. Health Total recently launched its Whole Wheat Bread, which is the first 100% whole-wheat bread available in the market.

Executives in metros are more prone to gaining weight due to their packed schedules. While they are inclined to organize their nutritional intake they do not have the time to visit nutritionists all the time. Health Total has launched a new corporate health program called "Bottomline" - the Executive Healthcare Plan. Under this program busy executives who want access to the means to good health but are constricted by lack of time will be provided with

preventive and knowledge based healthcare advice at the company's premises.

At its health centres Health Total implements several programs. These programs redirect one's diet to a healthy lifestyle without any side effects, they maintain one's metabolic rate, and change the way one feels making one fitter, healthier and stronger.

In coming years Health Total plans to increase the number of products and package sizes, increase its distribution network in 35-40 cities and retailers base to up to 8000. It has also plans to expand its manufacturing facility.

K Webmaker™