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The total size of the market for health food products is pegged at Rs 2000 crores out of which health foods occupy 10% share. Health Total is targeting to bag 30% of the health foods share by the end of this year. Health Total has a distribution setup in Mumbai, Hyderabad, Secundrabad, Delhi and Pune and will shortly be targeting other metro cities with their range of health food products and health/weight loss programs. Among its important customers are Foodworlds, Akbarallys, Amarsons, Foodland, Apna Bazar, Lowprice etc. |